As the fever of cheap feature phone offering from Jio is emerging in the country,The biggest rival of jio, aritel has also announced its counter attack plans for its costumers.
Airtel MD and CEO Gopal Vittal said the country’s largest operator is not interested in manufacturing rival/cheap phones as of now. alternately, it plans to join hands with 4G feature phone manufacturers and offer bundled plans for the devices. Airtel has also announced plans to launch 4G VoLTE services by March 2018; Reliance Jio is currently the only VoLTE network ruling in the country. Airtel already offers bundled plans for certain smartphones, so this strategy will be an extension of an existing one.